Definition:
Investor Relations (IR) is a crucial function within public companies, aiming to build strong and effective relationships with both current and potential investors.

Investor Relations Objectives:

• Attracting New Investments: Investor Relations seeks to attract new investments by presenting accurate and transparent information about the company and its financial performance.
• Maintaining Current Investors: Investor Relations works on retaining current investors through continuous communication and providing updates about the company's developments.
• Enhancing Company Reputation: Investor Relations contributes to enhancing the company's reputation by maintaining positive relationships with investors and the financial community.
• Reducing Cost of Capital: Investor Relations aims to reduce the cost of capital by building investor confidence in the company.